About the VMA


The Vermont Media Alliance (“VMA”) serves the state’s media professionals through the provision of resources that empower its members by serving as a hub for connectivity, cultivating and organizing production and workforce opportunities, and providing marketing and visibility-raising efforts for the sector.


The VMA is a conduit for professional media production throughout the state and across the region.
 Vision description:
– sustainable non-profit
– subscription based
– develops strong community/regional partnerships
– executes fundraising and grant initiatives
– promotes and showcases professional media developed content
– conduit for resources, networking and promotion


Membership in the VMA is open to anyone with an interest in growing Vermont’s media production industry. Our tent is big, with room for professionals, amateurs, educators, legislators, service providers and everyone in between. We offer two types of membership:

Affiliate Membership (Free!) — Includes a profile and gallery in the Vermont Production Directory, access to the members’ area of the VMA website and a subscription to the VMA member e-newsletter. Does not include voting rights.

Full Membership ($25 per year) — Includes the above plus voting rights, early registration and free admission to all VMA-sponsored events and the ability to post events to the Vermont Media Events calendar.


The VMA is led by a five-member board of directors, four of whom serve staggered two-year terms, and one of whom serves a one-year term. Directors are elected by the Full Members of the VMA following the organization’s annual meeting in February; in any given year three seats (two two-year seats and the one-year seat) are open to new candidates. The current board of directors, and their terms, are:

Jennifer Rutherford (2016-2017), President

Edited-4Jennifer Rutherford is the Founder, President and Chief Creative Officer for Velocity Media, a company focused on film production, marketing and brand management. Velocity Media most recently produced the web series “InnoVaTe” for Vermont PBS and co-produced a social media campaign for the new L.I.F.E initiative for the Life is Priceless Foundation in NYC. She is also Managing Partner for Polar Productions, a New York based film production company with several award winning productions to its name. Jennifer volunteers for Thero as a member of their board in the capacity of Marketing and Brand Advisor. She has experience in logistics management, film production and content development and curation. She is an avid writer, entrepreneur and social media enthusiast. Jennifer attended JCA College in Albany for Computer Science and studied Human Services at CCV in Vermont. After college, her commitment to making a difference in the lives of at-risk children led her to numerous positions in the non-profit sector including running a grant program for juvenile offenders, working as a state Social Worker and later as an Adoption Counselor. When she’s not growing her technical skills in the realm of film, she is the President of the Milton Youth Basketball program, coaches basketball for levels K-5 and enjoys spending quality time with her family pursing a variety of leisure activities that allow her to stay active.


Kevin Chap (2016-2018), Executive Director K

Having spent the last 15 years in the entertainment industry, Kevin has been involved with several award winning films including the hit series Young Americans for Warner Bros., received critical acclaim for the Israeli film, Wisdom of the Pretzel (nominated for nine Israeli Academy Awards), The Connection (Official Selection, Sundance Film Festival), and Borderlands (Best Filmmaker, Santa Fe Film Festival). Kevin has also taken an active role in theatrical productions, including the North American premiere of Tom Stoppard’s Indian Ink and the original show Walking to America (2005 NYFringe Festival participant). Kevin holds an associate’s degree in Film from Stevenson University and a bachelor’s degree in Interdisciplinary Studies from Johnson State College (summa cum laude) and has completed the two year training program at New York Conservatory for the Dramatic Arts.


Stephen Pite (2016-2018), Treasurer

pite headshotStephen Pite has spent his adult life alternating between building university programs in art, architecture, design, and filmmaking, and working in corporate communications, film, design, and advertising. He is a graduate of the School of Visual Arts, Columbia University, and earned his Ph.D. from the University of Kansas.  Stephen has established groundbreaking academic programs addressing design communications, digital media and visual storytelling as Professor, Chair, Dean and Director at the School of Visual Arts and the Southern California Institute of Architecture. In 2013 Stephen joined Vermont College of Fine Arts to help create the world’s first low-residency MFA in Film.  Stephen has created several promotional videos and has produced narrative features. He has worked in advertising and design communications for pharmaceutical agencies, educational institutions, financial houaes, and in the entertainment world. In 2002 Stephen authored, The Digital Designer, a college text that was adopted at 80 universities across the country. In 2008 he created Blue Sky, Green Earth, a free-distribution, advertising supported monthly magazine dedicated to the sustainable economic while living in Kansas, and ran a small sheep/llama/veggie farm. He has recently purchased a small farming property along the Dog River. He is proud to make Vermont his home. Stephen currently teaches video production and multimedia at Concordia and the Vermont State College system.


Kenric Kite (2016-2018), Secretary

Kenric Kite is the owner of Kitestring Media, based in Montpelier. He worked for over two decades in the Public Access realm, producing programming, instructing and assisting the public in production. From 2004-11, he was director of ORCA Media, leaving to pursue other interests. Since that time he has been growing his business on a part-time basis while raising a young family. He is one of the producers and actors in ‘Made in Vermont’, a feature length comedy currently in production. He has also served a producer for several short productions. His short comedy, ‘Whaddya Gonna Do with All Those Zucchinis?’ was an audience favorite award winner at the New England Online Film Festival in 2015. Currently he also works as a projectionist at the Savoy Theater in Montpelier.


Lars Hasselblad Torres (2016-2017), Board Member

As Executivlhtorres_headshote Director of Burlington’s Generator makerspace, Lars drives day-to-day operations, long-term planning and everything in between. He is also the founder and manager of Local 64, Montpelier’s coworking hub. Prior to joining Generator, Lars served as Director of Vermont’s Office of the Creative Economy. He has also served as an Innovation Prize Advisor to the US Agency for International Development, lead designer and head of MIT’s Global Challenge, and founding director of AmericaSpeaks’ Democracy Lab for Innovation and Research. He was also a founding instructor and lead designer of the Benjamin Banneker Urban Studies Studio at Washington, DC’s Booker T. Washington Public Charter School for Technical Arts. An active mixed media artist, tech enthusiast and educator at heart, Lars lives in Montpelier with his wife, daughter and a midnight coterie of criminally-minded animals.

Contact the VMA