About the VMA


The Vermont Media Alliance (“VMA”) serves the state’s media professionals through the provision of resources that empower its members by serving as a hub for connectivity, cultivating and organizing production and workforce opportunities, and providing marketing and visibility-raising efforts for the sector.


The VMA is a conduit for professional media production throughout the state and across the region.
 Vision description:
– sustainable non-profit
– subscription based
– develops strong community/regional partnerships
– executes fundraising and grant initiatives
– promotes and showcases professional media developed content
– conduit for resources, networking and promotion


Membership in the VMA is open to anyone with an interest in growing Vermont’s media production industry. Our tent is big, with room for professionals, amateurs, educators, legislators, service providers and everyone in between. We offer two types of membership:

Affiliate Membership (Free!) — Includes a profile and gallery in the Vermont Production Directory, access to the members’ area of the VMA website and a subscription to the VMA member e-newsletter. Does not include voting rights.

Full Membership ($25 per year) — Includes the above plus voting rights, early registration and free admission to all VMA-sponsored events and the ability to post events to the Vermont Media Events calendar.


The VMA is led by a five-member board of directors, four of whom serve staggered two-year terms, and one of whom serves a one-year term. Directors are elected by the Full Members of the VMA following the organization’s annual meeting in February; in any given year three seats (two two-year seats and the one-year seat) are open to new candidates. The current board of directors, and their terms, are:

Jennifer Rutherford (2016-2017), President

Edited-4Jennifer Rutherford is the Founder, President and Chief Creative Officer for Velocity Media, a company focused on film production, marketing and brand management. Velocity Media most recently produced the web series “InnoVaTe” for Vermont PBS and co-produced a social media campaign for the new L.I.F.E initiative for the Life is Priceless Foundation in NYC. She is also Managing Partner for Polar Productions, a New York based film production company with several award winning productions to its name. Jennifer volunteers for Thero as a member of their board in the capacity of Marketing and Brand Advisor. She has experience in logistics management, film production and content development and curation. She is an avid writer, entrepreneur and social media enthusiast. Jennifer attended JCA College in Albany for Computer Science and studied Human Services at CCV in Vermont. After college, her commitment to making a difference in the lives of at-risk children led her to numerous positions in the non-profit sector including running a grant program for juvenile offenders, working as a state Social Worker and later as an Adoption Counselor. When she’s not growing her technical skills in the realm of film, she is the President of the Milton Youth Basketball program, coaches basketball for levels K-5 and enjoys spending quality time with her family pursing a variety of leisure activities that allow her to stay active.


Kevin Chap (2016-2018), Executive Director K

Having spent the last 15 years in the entertainment industry, Kevin has been involved with several award winning films including the hit series Young Americans for Warner Bros., received critical acclaim for the Israeli film, Wisdom of the Pretzel (nominated for nine Israeli Academy Awards), The Connection (Official Selection, Sundance Film Festival), and Borderlands (Best Filmmaker, Santa Fe Film Festival). Kevin has also taken an active role in theatrical productions, including the North American premiere of Tom Stoppard’s Indian Ink and the original show Walking to America (2005 NYFringe Festival participant). Kevin holds an associate’s degree in Film from Stevenson University and a bachelor’s degree in Interdisciplinary Studies from Johnson State College (summa cum laude) and has completed the two year training program at New York Conservatory for the Dramatic Arts.




Lars Hasselblad Torres (2016-2017), Board Member

Lars is an artist, writer and educator and the founder and manager of Local 64, Montpelier’s coworking hub. He is passionate about social entrepreneurship and finding ways to engage young people in understanding their world through creativity. Lars has served as Director of Vermont’s Office of the Creative Economy. He has also served as an Innovation Prize Advisor to the US Agency for International Development, lead designer and head of MIT’s Global Challenge, and founding director of AmericaSpeaks’ Democracy Lab for Innovation and Research. He was also a founding instructor and lead designer of the Benjamin Banneker Urban Studies Studio at Washington, DC’s Booker T. Washington Public Charter School for Technical Arts. An active mixed media artist, tech enthusiast and educator at heart, Lars lives in Montpelier with his wife, daughter and a midnight coterie of criminally-minded animals.

Contact the VMA